In the age of the internet, everybody out there is wanting their website to be the best. Furthermore, they want as many people to see their website as possible so that they are able to build a name for themselves. When more people are visiting a website, it becomes more likely that the site will create more customers.
One of the many ways that people ensure that their site is getting a lot of views is with SEO company. These are techniques that will increase the chances that the site is shown in search engine results when someone performs a search. In modern times, this is one of the predominant ways that businesses can reach people.
With so many different SEO company techniques out there, it can become really easy to go a little overboard. People can begin to include too many keywords or links in their blog posts and will soon realize that their efforts are actually having the opposite effect.
While there is nothing wrong with making a little mistake every now and again, consistent SEO mistakes can begin to limit a website along with its visibility in search engine results. This is obviously the opposite of what people want to achieve and so this article will explore some of the simple SEO mistakes that are important to avoid.
Not checking mobile capabilities
One of the most common mistakes that people make when it comes to SEO is not paying attention to mobile capabilities. The majority of internet users out there will use the internet using their phones and Google understands this. Because of this, they are more likely to rank websites that are mobile friendly.
This means that when people visit the site using their phone they are easily able to scroll through without at lag. Furthermore, that images will re-size for their phones and that they are still of good quality. Most importantly, users still need to be able to click onto everything and have it work.
While there are many website platforms out there that will have an option to turn on mobile capabilities and will automatically have everything resized, there are still many that do not have this function. The good news is that for those who feel a little overwhelmed with this, they can easily work with professional web designers to ensure that everything is running smoothly. In addition to all of this, people need to ensure that their site is user-friendly for those who are using laptops, desktops, and tablets as well.
Not giving important things their own web page
Another common mistake that people make when designing their site is bundling everything onto one page. They may believe that this is easier for people to view and so it will be more likely that they will make a purchase. This actually isn’t the case as people are more likely to stop scrolling if a web page has too much information and content on it.
Furthermore, people aren’t able to give a page an accurate description if there are too many things on it. For instance, if someone has a page dedicated to work stationary, then they are able to fill this page with relevant meta tags, title tags, and pictures that search engines can then pick up on. If someone has a page that features work stationary as well as back-to-school stationary, then it may become harder for Google to decide where to show this page in search results.
While all of this information may seem a little overwhelming, there is plenty of support out there that can be implemented so that people don’t make simple SEO mistakes.